Definition
IP Reputation
How mailbox providers rate a sending IP based on the traffic that leaves it.
In detail
IP reputation is the trust score for the IP that connects over SMTP. Providers track complaints, volume patterns, blocklist hits, and whether the IP is shared or dedicated. A brand-new IP starts cold and needs warming.
Bad neighbors on a shared IP can hurt you. On a dedicated IP, your own behavior is the whole story. Reverse DNS and authentication should match the IP's role.
Watch postmaster tools and blocklist checks when delivery dips. Reloop's deliverability focus is on the signals and setup you control.
In Reloop
How IP Reputation shows up when you use Reloop, hosted or self-hosted.
Related
Nearby terms
Other words that often show up next to IP Reputation.
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Built-in SPF/DKIM/DMARC setup, IP warming guidance, and real-time deliverability signals.