contact.create
Webhook event triggered when a new contact is created.
{
"id": "whev_01h…",
"type": "contact.create",
"created_at": "2026-07-22T12:00:00.000Z",
"data": {
"id": "con_123456789",
"email": "contact@example.com",
"first_name": "Ada",
"last_name": "Lovelace",
"status": "subscribed"
}
}The contact.create event is triggered when a new contact is added (via API or auto-capture from sends).
Event Details
All webhook payloads follow a consistent top-level structure with event-specific data nested within the data object.
type string
The event type that triggered the webhook (contact.create).
created_at string
ISO 8601 timestamp when the webhook event was created.
data object
Contact identity and status fields (id, email, first_name, last_name, status).
Handling this event
When your endpoint receives a contact.create event, you might want to:
- Sync the contact with your primary database.
- Trigger a welcome email sequence.
- Tag the contact in your CRM.
Learn More
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