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Set Up Your Logo on Apple Mail

How to display your brand logo in Apple Mail using BIMI.

Apple Mail supports Brand Indicators for Message Identification (BIMI), which lets you display your brand logo next to your emails in the recipient's inbox.

Prerequisites

  • A verified domain with DMARC set to quarantine or reject
  • A square SVG logo in Tiny PS format
  • A VMC (Verified Mark Certificate) from a trusted authority

Setup

1

Configure DMARC

Your DMARC policy must be set to at least p=quarantine:

v=DMARC1; p=quarantine; rua=mailto:dmarc@example.com
2

Prepare your logo

Create a square SVG logo that meets BIMI requirements. The logo must be in Tiny PS format.

3

Add the BIMI record

Add a TXT record at default._bimi.yourdomain.com:

v=BIMI1; l=https://example.com/logo.svg; a=https://example.com/vmc.pem

BIMI adoption is growing but not yet universal. Apple Mail, Gmail, and Yahoo support it. Outlook does not yet.

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