What is DNS?
Nameservers, DNS records, TTL, and propagation — explained for people connecting a domain to Reloop.
DNS (Domain Name System) is the internet’s phone book. When someone sends mail to hello@acme.com or opens acme.com, computers ask DNS: “Where should this go?” and “Is this sender allowed?”
For Reloop, DNS is how you prove you own the domain and authorize Reloop to send mail on your behalf.
Nameservers
Nameservers are the servers that hold your domain’s DNS zone.
Example:
ada.ns.cloudflare.com
bob.ns.cloudflare.com
Whoever runs those nameservers is your DNS host — that is where you add Reloop’s records. Often that is the same company as your registrar, but not always (see Registrar vs DNS host).
DNS records
A record is one instruction in your zone. Reloop asks for several types:
| Type | Role for Reloop |
|---|---|
| TXT | SPF, DKIM public key, DMARC policy, ownership checks |
| MX | Where inbound mail is delivered (only if you enable receiving) |
| CNAME | Click/open tracking host (e.g. link.acme.com → Reloop) |
Each record has roughly:
- Host / Name — which name the record applies to (
@,reloop._domainkey,link, …) - Type — TXT, MX, CNAME, …
- Value / Points to / Content — the data Reloop shows in the dashboard
- TTL — how long resolvers may cache the answer (Auto / 300 / 3600 are common)
Copy these exactly from Reloop. A missing character in a DKIM key breaks verification.
How Reloop uses DNS
You add domain in Reloop
↓
Reloop generates records (SPF, DKIM, DMARC, …)
↓
You publish them at your DNS host (auto or manual)
↓
Reloop looks up public DNS worldwide
↓
If records match → domain becomes active
Propagation
After you save a record, the internet does not update instantly everywhere. Caches honor TTL. Most providers update in minutes; worst case up to ~48–72 hours. Details: DNS propagation.
You do not need to memorize this
In practice:
- Open the domain in Reloop
- Use Auto-populate or copy each row into your DNS panel
- Click Verify
For a field-by-field map of Reloop’s records, see DNS records explained.
Was this page helpful?
- Need help? Contact Support.
- Chat with Reloop developers on Discord.
- Check out our changelog.
- Questions? Contact Sales.
- LLM? Read llms.txt.