What are contact properties in Reloop?

Properties are small details you add to a contact — custom String or Number fields with an optional default. Use them for personalization and targeting (for example company or plan_tier).

What property types does Reloop support?

Reloop contact properties support String (free-form text) and Number (integer or decimal), plus an optional fallback default when a contact has no value.

How do I name a contact property?

Use letters, numbers, and underscores only. Names must start with a letter or underscore. Spaces are converted to underscores. When setting values on a contact, names must be lowercase (a-z, 0-9, underscores).

Can I rename a property without losing data?

No. After you create a property, you can only change its default (fallback) value. Name and type are fixed. To use a different name, create a new property and set values on contacts under that name.

Can two properties have the same name but different casing (for example Company vs company)?

No. Property names are unique per organization by exact name. When setting values on a contact, names must be lowercase (a-z, 0-9, underscores) — treat casing variants as unsupported.

Can a property have different values for different contacts?

Yes. The Properties page defines the shared field (schema). Each contact stores its own value. The optional default is only used when a contact has no value set.

Is there a limit to how many properties I can create?

Reloop does not enforce a fixed maximum number of properties per organization. Creating properties is rate-limited (30 create requests per 60 seconds per organization). See Usage Limits in the API docs.

Contact Properties | Reloop Docs

View all contact properties

The Properties Dashboard shows every custom field in your organization — name, type, default, and when it was last updated.

Properties are custom String or Number fields you attach to a contact. Use them for personalization and targeting (for example company or plan_tier). An optional default is used when a contact has no value set.

Contact properties in the Reloop dashboard

Create a property

Go to Contacts → Properties
Click Add property (or press C)
Enter a name (e.g. plan_tier or company_size) — letters, numbers, and underscores only
Choose type String or Number, and optionally set a default
Click Add property (or press Enter)

Edit a property

After create, only the default (fallback) value can be changed. Name and type are fixed. To use a different name, create a new property and set values on contacts under that name.

Go to Contacts → Properties
Click the row menu (···) next to the property you want to edit
Select Edit
Update the default value and click Save (or press Enter)

Set values on a contact

The Properties page defines the schema. Values live on each contact — set them when you edit a contact in the dashboard or via the Contacts update API.

Open Contacts
Click the row menu (···) → Edit (or open the contact)
Fill the custom property fields (e.g. plan_tier, timezone, company_size)
Click Update (or press Enter)

Delete a property

Deleting removes the schema definition. Existing contacts keep raw key-value data, but the field is no longer managed globally.

Open Contacts → Properties
Click the row menu (···) → Delete
Confirm permanent removal

FAQ

Contacts

Add, search, and manage people in your organization.

Groups

Segment contacts for targeted sends.

Channels

Subscription topics and channel preferences.

API reference

Create

New property schema.

List

All properties.

Update

Change default value.

Delete

Remove schema.

Contact Properties

View all contact properties

Create a property

Edit a property

Set values on a contact

Delete a property

FAQ

Related

Contacts

Groups

Channels

API reference

Create

List

Update

Delete